The Launch Hangover

Oct 20

There’s nothing like a campaign launch. The pop of the champagne bottles, the applause, the dopamine hit of watching your idea streak across the sky. And then? The lights dim, the cameras pack up, and you’re left with the parts marketers forget to mention. Sustaining. Nurturing. The grind of keeping the fire lit… or in our case, striving to fan it higher, brighter, hotter.

Great ideas splinter into campaigns, mutate into angles, crank the wheel again. Even these Rants have their tributaries: the book, the podcast, the mini-series, the merch line… and naturally, the major motion picture. (I’m hunting for a publicist who can land me a cameo on Love Boat or Scooby-Doo—and, ideally, get Andrew Lloyd Webber off my voicemail.)

Launching is only the beginning. The real high is in the “…and then.” That’s when an inspired idea elevates from a flare to a bonfire, from a one-hit-wonder to a legend.

Around here, we do a lot more than just churn out half-baked ideas—we forge new ideas into something lasting. Something bigger. And it’s not just me. Every Ostronaut runs on the same wiring. Sustaining, elevating, stretching an idea beyond its first spark—that’s the core of our Free Thinking for Hire™.

Look, I have word counts to hit, so maybe I’ve taken the long way around here… the bottom line is this: There’s a fresh batch of Rants. Read them. Bookmark them. Slap them on the fridge. And clear your calendar for the next round… because there will be more. So much more.

Until next time.

— Tom
Free thinking for hire™