*The views expressed in these rants are solely those of an aging—yet still dangerously relevant—creative director and strategist. They do not necessarily reflect the opinions of the entire agency, especially (but not limited to) the millennials, the interns, or my wife, Cara Ostrom—who also happens to be President, Chief Creative Officer… and the more reasonable half of this operation.
You can still turn back…I can’t.
It’s not a blog. Blogs are for banana bread recipes and crafty lifehacks. It’s not a newsletter. I’m not here to whisper sweet nothings to your inbox, and I can’t offer free shipping. It’s a rant.
WHATEVER HAPPENED TO POINT OF VIEW?
At some point—probably when someone coined the phrase “leveraging cross-functional synergy”—we quietly smothered point of view…
DEATH BY PROMPT: A EULOGY FOR CREATIVITY
Let me be clear: I’m not anti-tech. I love tools. I even love this tool. But creativity—real creativity—isn’t a shortcut. It’s a process. A beautiful, maddening, human mess.
Your Brand Is Probably Wandering Off Again
Look, your brand isn’t a statue. It’s not bolted to the floor. It doesn’t stay put just because you gave it a cool name and assigned some PMS colors. Brands move. They drift.