Your Brand Is Probably Wandering Off Again
Illustration by: Kate Segler (Not AI)
Look, your brand isn’t a statue. It’s not bolted to the floor. It doesn’t stay put just because you gave it a cool name and assigned some PMS colors. Brands move. They drift. They wander when you’re not watching. Especially if you’ve had some turnover, launched a few new products, or tried to “pivot” without really deciding what that means.
It’s ok. It’s nature. Like the course of a river, organizations change. The people inside them change, including leadership. Your audience changes too. And somewhere in that shuffle, your brand—the thing that’s supposed to hold it all together—gets a little squirrely. Maybe it’s lost clarity. Maybe it’s saying three different things to three different people. Maybe it’s just mumbling
That’s where Cowboy Research comes in. It’s our way of checking in. Internally and externally. We interview your team, your customers, your critics. We gather the signals and static, and filter out the noise. What’s really being said? What’s actually being heard? And where the hell did your brand wander off to this time?
Sometimes Cowboy uncovers beautiful truths that nobody has ever articulated. Sometimes it exposes unchecked optimism… a desire to be something that’s just not practical or genuine.
Either way, it gives you a clear picture—and a path forward. If your brand feels fuzzy, fractured or like it was raised by wolves, Ostrom Creative can help you get the reins back in your hands.
Saddle up with Cowboy Research.
Maybe we’ll see you on the trail?
— Tom Ostrom
Free thinking for hire™ (still, for now)