it’s Cowboy research™
When your brand voice gets squirrelly…
we’ll help reign it in.
Brands are dynamic and they exist in a constant state of flux. Over time they may drift away from the original intent, lose their shape, lose touch with your audience… or worst of all become indistinguishable. With OC Cowboy Research, we can corral your rowdy brand, break it down and build it back up to do your bidding.
Long before Yellowstone reminded us that Cowboys are cool, we saw the power and immediacy of the archetype… and we created our brand development tool in their image. Cowboy Research is resourceful, wise and a little raw when compared to high-falutin’ forms of research. We call ours Cowboy Research—because we roll up our sleeves and get into the thick of your business.
When clients feel like just another head of cattle in a categorical sea of cows… we go Cowboy.
We interview your tippy-top execs, a host of cross-functional internal team members, as well as your customers, to uncover what really makes your business tick.
— Facilitate a discovery session and analysis with executive team.
— Objective feedback and perceptions.
— Frank discussions on where your brand is... and where it could be.
No guessing. No fluff. Just the insights that lead to a brand voice that’s bold, genuine and unmistakably yours.
Talk, talk, talk…
FOR EXAMPLE…
CEOs
✯
Client Services
✯
Marketing
✯
Sales
✯
Operations
✯
Underwriting
✯
Distributors
✯
CEOs ✯ Client Services ✯ Marketing ✯ Sales ✯ Operations ✯ Underwriting ✯ Distributors ✯
Talk, talk, talk…
We interview your tippy-top execs, a host of cross-functional internal team members, as well as your customers, to uncover what really makes your business tick.
— Facilitate a discovery session and analysis with executive team.
— Objective feedback and perceptions.
— Frank discussions on where your brand is... and where it could be.
No guessing. No fluff. Just the insights that lead to a brand voice that’s bold, genuine and unmistakably yours.
FOR EXAMPLE…
CEOs
✯
Client Services
✯
Marketing
✯
Sales
✯
Operations
✯
Underwriting
✯
Distributors
✯
CEOs ✯ Client Services ✯ Marketing ✯ Sales ✯ Operations ✯ Underwriting ✯ Distributors ✯
The brain is a pattern-hungry beast and also craves shortcuts. Archetypes are its fast food—familiar, filling and easy to digest. Archetypes are evolutionary Cliff notes: hero, villain, lover— they just stick. At Ostrom Creative, we believe the best brands ride on an archetypal chassis. People don’t buy products—they buy stories told by characters they recognize. Clarity cuts through noise. Rebel, sage, caregiver? Perfect. That’s your script. Archetypes give brands soul, not slogans. With Ostrom’s Cowboy, we explore brand personalities that resonate with your audience and help you get noticed and remembered.
We’re hardwired
for Archetypes.
STOP REPRESSING YOUR BRAND.
There’s a penned-up stallion in there somewhere, we’ll help bust it out.
— and identify like-minded brands —
STOP REPRESSING
YOUR BRAND.
There’s a penned-up stallion in there somewhere, we’ll help bust it out.
— and identify like-minded brands —
our Cowboy efforts evolve into tangible marketing deliverables.
