OH, we thought you said PBR.
The Pharmacy Benefits Management (PBM) industry is a knotted mess of protocols, players and gatekeepers, dominated by three gigantic bullies (you know who). When WellDyne approached Ostrom Creative for help on a website initiative, we weren’t so sure we knew how to help… or if a new website was even what they needed. We could see that WellDyne was well run, well respected and successful, but it looked and sounded the same as about 20 other organizations in their space. But we remembered, we could fix that too.
cowboy research ⭑ BRANDING ⭑ COLLATERAL
EVENT SUPPORT ⭑ MARKETING CONSULTATION
Here’s what we uncovered on the trail…
WellDyne’s existing brand voice didn’t stand out (in the mid-market, nobody’s really does)
The organization earned high praise for their day-to-day excellence and flexibility.
From their customers’ POV, WellDyne plays bigger than they know.
Even WellDyne’s small fish got trophy fish attention with regular attention from the C-suite heavies.
Consultants and brokers largely control perceptions in the market. But, they can be swayed/trained.
Cowboy research
Cowboy research
GIDDY-UP.
Cowboy Research is a tool we developed to help clients dust off and gussy up a tired or murky brand. WellDyne had turned over leadership, reworked it’s go-to-market strategy and even messed around with its pricing model. Things had drifted from a brand perspective. Cowboy Research gave them a high-touch, Voice of Customer (VOC) approach that tapped into the insights of the C-level execs, team members and actual customers. No guessing. No fluff. Just insights that lead to a brand voice that was bolder, more differentiated and uniquely WellDyne’s. Get the deets on the Cowboy process here.
There’s never a bad time to deliver your message.
WellDyne’s Consultants’ Summit fell on the heels of our Cowboy Research initiative and gave us the perfect opportunity to try out the new, snappier, more confident brand voice.
TAKE IT TO THE SUMMIT.
One of WellDyne’s most critical marketing events is their annual Consultants’ Summit. It’s their chance to spend quality time with some of the most influential players in their space. As expected, there’s wining and dining, golf and breakout sessions. The standard fare. As luck would have it, 2025’s Consultants’ Summit was happening just after we’d wrapped up our Cowboy Research. The OC team convinced WellDyne’s Leadership Team that this was a primo opportunity to put the newly minted brand voice into action. The Ostronauts™ forged the fresh persona, talking points and brand voice attributes into a series of can’t-miss marketing tactics.
“FOR YEARS, I WAS JEALOUS OF EVERYONE ELSE’S MARKETING. NOW, THEY’RE JEALOUS OF OURS.”
— Our Really Awesome Client
OH, we thought you said PBR.
⭑ cowboy research ⭑
⭑ BRANDING ⭑
⭑ COLLATERAL ⭑
⭑ EVENT SUPPORT ⭑
⭑ MARKETING ⭑
⭑ CONSULTATION ⭑
The Pharmacy Benefits Management (PBM) industry is a knotted mess of protocols, players and gatekeepers, dominated by three gigantic bullies (you know who). When WellDyne approached Ostrom Creative for help on a website initiative, we weren’t so sure we knew how to help… or if a new website was even what they needed. We could see that WellDyne was well run, well respected and successful, but it looked and sounded the same as about 20 other organizations in their space. But we remembered, we could fix that too.
WellDyne’s existing brand voice was bland at best, or worse, unidentifiable.
The organization earned high praise for their day-to-day excellence and flexibility.
From their customers’ POV, WellDyne plays bigger than they know.
Even WellDyne’s small fish got trophy fish attention with regular attention from the C-suite heavies.
Consultants and brokers largely control perceptions in the market. But, they can be swayed/trained.
Here’s what we uncovered on the trail…
Cowboy research
Cowboy research
GIDDY-UP.
Cowboy Research is a tool we developed to help clients dust off and gussy up a tired or murky brand. WellDyne had turned over leadership, reworked it’s go-to-market strategy and even messed around with its pricing model. Things had drifted from a brand perspective. Cowboy Research gave them a high-touch, Voice of Customer (VOC) approach that tapped into the insights of the C-level execs, team members and actual customers. No guessing. No fluff. Just insights that lead to a brand voice that was bolder, more differentiated and uniquely WellDyne’s.
Get the deets on the Cowboy process here.
There’s never a bad time to deliver your message.
WellDyne’s Consultants’ Summit fell on the heels of our Cowboy Research initiative and gave us the perfect opportunity to try out the new, snappier, more confident brand voice.
TAKE IT TO THE SUMMIT.
One of WellDyne’s most critical marketing events is their annual Consultants’ Summit. It’s their chance to spend quality time with some of the most influential players in their space. As expected, there’s wining and dining, golf and breakout sessions. The standard fare. As luck would have it, 2025’s Consultants’ Summit was happening just after we’d wrapped up our Cowboy Research. The OC team convinced WellDyne’s Leadership Team that this was a primo opportunity to put the newly minted brand voice into action. The Ostronauts™ forged the fresh persona, talking points and brand voice attributes into a series of can’t-miss marketing tactics.
