From slightly aloof… to undeniably dynamic.
Baby you’re a firework.
cowboy research ⭑ BRANDING ⭑ COLLATERAL EVENT SUPPORT ⭑ MARKETING CONSULTATION
Lightning is hard to catch. That’s the challenge we continue to face with our client, HealthDyne. They’re an undeniably powerful and unpredictable force. HealthDyne helps healthcare companies get medicine to patients without the usual bureaucratic obstacle course. Think of them as the operational glue between pharmaceutical companies, caregivers, pharmacies, and actual human beings. Some days that’s an accurate description. Other days supporting their go-to-market strategy is like steering lightning.
GIDDY-UP.
We let the HealthDyne brand run a little wild.
HeathDyne’s corporate family tree is strong-limbed and deeply rooted in qualities like stability, accountability and responsiveness… all good things. But, here’s the thing, HealthDyne is the wild child, imaginative, aggressive and unbridled in all the best ways. Our Cowboy Research tool helped to uncover how the world sees the organization as a vital partner. Revealing our insights was like holding up a mirror. HealthDyne fell in love with the self they saw.
-
HealthDyne never shies away from the hard stuff; they’re drawn to challenges like lightning to a 5 iron.
An entrepreneurial and dynamic core makes HealthDyne hard to define.
They’re wicked-smart and relentlessly motivated.
When key personnel get to the table, they win an astonishing percentage of the time.
Even beyond basic awareness issues… few can articulate all the things HealthDyne can do.
Everything was fine….
or was it?
HealthDyne’s visual presence was professional and colorful, but it didn’t begin to tell their story.
Meet the new
The big debut:
2026 Asembia Conference
ASEMBIA is where the pharmacy world gathers to swap ideas, shape partnerships, chase innovation, and remind itself that healthcare is still, at its core, about people. This year’s conference was held under the bright lights and relentless energy of Las Vegas. It was the perfect time and place to launch a refreshed brand. Ostrom gave HealthDyne the tools to stick the landing.
From slightly aloof… to undeniably dynamic.
Baby you’re a firework.
cowboy research ⭑ BRANDING ⭑ COLLATERAL EVENT SUPPORT ⭑ MARKETING CONSULTATION
Lightning is hard to catch. That’s the challenge we continue to face with our client, HealthDyne. They’re an undeniably powerful and unpredictable force. HealthDyne helps healthcare companies get medicine to patients without the usual bureaucratic obstacle course. Think of them as the operational glue between pharmaceutical companies, caregivers, pharmacies, and actual human beings. Some days that’s an accurate description. Other days supporting their go-to-market strategy is like steering lightning.
GIDDY-UP.
We let the HealthDyne brand run a little wild.
HeathDyne’s corporate family tree is strong-limbed and deeply rooted in qualities like stability, accountability and responsiveness… all good things. But, here’s the thing, HealthDyne is the wild child, imaginative, aggressive and unbridled in all the best ways. Our Cowboy Research tool helped to uncover how the world sees the organization as a vital partner. Revealing our insights was like holding up a mirror. HealthDyne fell in love with the self they saw.
-
HealthDyne never shies away from the hard stuff; they’re drawn to challenges like lightning to a 5 iron.
An entrepreneurial and dynamic core makes HealthDyne hard to define.
They’re wicked-smart and relentlessly motivated.
When key personnel get to the table, they win an astonishing percentage of the time.
Even beyond basic awareness issues… few can articulate all the things HealthDyne can do.
Everything was fine….
or was it?
HealthDyne’s visual presence was professional and colorful, but it didn’t begin to tell their story.
Meet the new
The big debut:
2026 Asembia Conference
ASEMBIA is where the pharmacy world gathers to swap ideas, shape partnerships, chase innovation, and remind itself that healthcare is still, at its core, about people. This year’s conference was held under the bright lights and relentless energy of Las Vegas. It was the perfect time and place to launch a refreshed brand. Ostrom gave HealthDyne the tools to stick the landing.