COME GEE

COME HAW

Gold-colored trophy in the shape of a New York state silhouette with text: "The Show 2020, Ostrom Creative, Integrated Media Pro Bono Campaign, Lake Minnetonka Klondike Dog Derby."

our soft spot for

pro-bone-o

Once upon a time in 2017, we got an email in our catch-all inbox asking if we had any interest in branding a dog sled race. We checked our extensive collection of dog sled race NDAs and determined that it was fair game to add a dog sled race to our client roster. Since then, our award-winning branding and marketing efforts have drawn more than 50,000 hearty folks (each year!) to our quaint little town to experience quite PAW-sibly the coolest thing around.

THE THINGS WE DID:

Man wearing a gray t-shirt with "Gee → Haw" and arrows, wearing a cap, smiling.

we literally DID ALL THE THINGS.

Red badge with the word 'Merch' and white stars.

Three winter beanies with pom-poms; the first is blue with "KLONDIKE" text, sled and clouds design, the second is red with "KLONDIKE Dog Derby" text, and the third is red and blue with snowflake and fox designs, "KLONDIKE" text.

Poster for Klondike Dog Derby at Lake Minnetonka featuring sled dogs and spectators, promoting event in February 2024.

Poster for the Klondike Dog Derby in Lake Minnetonka, Minnesota, featuring a sled dog team and musher, with event details and sponsors.

Promotional poster for the Lake Minnetonka Klondike Dog Derby happening on February 4th, 2023, in Excelsior, Minnesota. Features sled dogs racing on snow with a musher and details for more information via QR code and website. Presented by Bridgewater Bank.

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Magazine pages featuring Klondike Dog Derby ad with masthead on the left page and derby event details on the right page. Image of sled dog race and spectators in the background.

the oc efforts by the numbers

SRC

SONEX

COME GEE

COME HAW

our soft spot for

pro-bone-o

Once upon a time in 2017, we got an email in our catch-all inbox asking if we had any interest in branding a dog sled race. We checked our extensive collection of dog sled race NDAs and determined that it was fair game to add a dog sled race to our client roster. Since then, our award-winning branding and marketing efforts have drawn over 50,000 hearty folks (each year!) to our quaint little town to experience quite PAWS-ibly the coolest thing around.