up in here

Yellow and black shield logo with stylized geometric layers. Text reads "TASER Protect Life."

Playing it safe has its place… like on a roof.

You can look it up, there’s a string of OSHA standards under the 1926.501 listing. Better still, take our word for it. Bottom line: if worker people are doing stuff above 4 feet, you’d better have some fall protection. Oh, and if you have skylights, access hatches, ladders, mezzanines or loading docks, you’re going to need fall protection around that stuff too. It’s serious business and our client, Safety Rail Company, is a North American leader.

Our friends at SRC came to us looking for a brochure… we unleashed some Free Thinking and took their organization to entirely new heights, refreshing their brand and overhauling pretty much everything else.

THE THINGS WE DID:

MARKETING STRATEGY. REBRAND. PRINT COLLATERAL.
PRINT & DIGITAL ADVERTISING.
CONTENT CURATION. TRADE SHOW SUPPORT.

Before

Logo of Safety Rail Company featuring a yellow shield design and the tagline "Fall Protection for Life and Compliance."

after

Logo of Safety Rail Co with a yellow and black shield design and the slogan 'The Safest'.

The Safest.

SRC’s unique ability to assess hazards, provide a comprehensive plan, manufacture the solutions and even install the system, elevates their brand to a place very few competitors can reach. Ostrom urged them to assume the alpha position and declare themselves “The Safest”… it’s a gutsy tagline, but it’s an awesome URL.

Yellow safety barrier on black background.

PRINT ADS

Advertisement for Safety Rail Company with a can of yellow paint. The text highlights the importance of effective safety solutions beyond mere appearance. A QR code and the company's website, thesafest.com, are also visible.
Safety Rail Co. advertisement showcasing SRC360 mobile guardrail system on a rooftop. A worker in safety gear carries a yellow guardrail, emphasizing non-penetrating fall protection. Includes text about safety features and a website link.
Advertisement for Safety Rail Company focusing on fall protection solutions. Features the tagline "Making Stuff Yellow Is the Easy Part" with a cautionary message about choosing reliable protection. Includes a logo, a call to action, and the website thesafest.com. Background shows a yellow-tinted industrial setting with pipes and a worker in safety gear.
Circular logo with the words "Site Safe" in the center, surrounded by a ring that says "Specify, Manufacture, Install, Service," all in black on a yellow background.
Solid black background
Solid black background
Trade show display setup for Safety Rail Co. featuring fall protection systems, with a banner and table cover promoting OSHA-compliant rooftop safety solutions.
Trade show sign with text "Trade Show Stuff (Duh!)" and a red arrow pointing right with stars.

SONEX

KLONDIKE